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Creating Superfans

29apr7:30 pm9:00 pmCreating SuperfansHow to Use Psychology to Build Your Following

Event Details

How do great artists connect with their audience in such a meaningful way that creates a superfan?

In this exclusive 10-week live webinar series, Michèl will show you how to turn your followers into happily paying and raving superfans by using the principles of Human Psychology.


Week 1
Good or Evil?: The role of social media in the new music industry

Week 2
How is it going?: Analysis of your Social Media Profile

Week 3
What do you think?: Identifying your Core Values and Belief Systems

Week 4
What do I want?: Defining your Superfan

Week 5
How can I help?: Setting up your Profile psychologically

Week 6
How can I connect?: Creating your individual content

Week 7
What can I do?: Value-driven Networking 

Week 8
What would you like?: Co-Creating Content

Week 9
Where do I sign up?: The Call To Action

Week 10
What do I now?: Your 12-month Social Media Plan


Introducing your Host, Michél Kroll

Professional Songwriter, Producer and Music Mentor, Michél Kroll started his music career at the age of 16 and only a year later, he signed his first record deal and moved to Berlin working with Universal Music, Berlin State Opera and Sony Music as touring artist, songwriter, mentor and producer. Alongside this he has performed with international acts like The Wu-Tang-Clan, Bloodhound Gang, Danko Jones, Nick Cave, Powderfinger and Fall Out Boy. Michel is currently head of USM Records at Universal School of Music.

*This event is free for a limited time only – RVSP below and secure your spot and receive your free access link.



April 29, 2020 7:30 pm - 9:00 pm AEST(GMT+00:00)


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